What is it?
This solution is aimed at SMEs that are looking to create a compelling brand for their business or are looking to refresh their existing brand to take their business to a new level.
Your brand is the DNA of the business. It should be evident in everything that you do.
The DNA of your business is made up of your people.
The GC Index helps the individuals in your team understand themselves better and you understand your people better.
Creating your brand through the DNA of your people helps to create a brand that is more authentic, more believable and more maintainable.
How does it work?
This is a Brand Workshop plus. It takes Brand Satellite’s effective Brand Workshop and enhances it with the GC Index Impactful Team Programme.
This is a powerful combination that will add focus and confidence to your business through the Brand Workshop and energy and impact to your team through the Impactful Team Programme.
What does it achieve?
- You will have employees that are more engaged with the business, because they know they are part of the DNA that makes up the business’ brand.
- You will have employees that are more energised, because you and they now know where their energies lie and how they can make the biggest impact on the brand.
- You will have the makings of a brand, rather than just a business.
- Your employees will be the cheerleaders for that brand.
- You won’t have to sell to your customers, because they will want to buy from you.
- As customers fall in love with your brand, they will become advocates, promoting your business to others for you.
What has been achieved?
Armed with a defined brand and an engaged team, Castlegate Nursery had the focus and confidence to move forward. As Christine Hamilton, Managing Director of Castlegate Nursery, explains:
“We were in a much better place to share information and interact with our families, while promoting ourselves as a setting of high quality, specialising in outdoor play. These positive changes increased our confidence and led us to apply for recognition of what we achieve together.”
As well as national recognition of ‘Best Practice’ through the Parliamentary Review, Castlegate Nursery has also won the Nursery Management Today Award for ‘Best Outdoor Learning Environment’.
Our Testimonials
On realising that we wanted to work on our brand, I reached out for help to a wide audience. Giles very quickly was able to give us the confidence that he would be able to help us understand and clarify our message to the wider world. Having been to see us to conduct an extremely instructive and enjoyable brand workshop, Giles has helped to tease out the key elements of our business, helping us define our future strategy. Giles is a pleasure to work with, being clear in his goals, hitting deadlines and delivering interesting and illuminating results. I would recommend Brand Satellite to anyone who is wanting to develop their brand.
Richard Coope Managing Director – Point Progress
Giles has been instrumental in the development of brands and marketing materials for 3 of my start-up companies over the years. He has a unique ability to discern what’s unique but also relevant about each company and then communicate that to the target audience in a creative manner. After more than 10 years of working together I continue to recommend him to anyone that is looking for class leading branding and marketing expertise.
PJ Darling CEO – Ittria
