Giles Etherington

Giles Etherington a Strategist & Game Changer, which probably explains why he loves his job as a brand consultant so much.

Giles’s career can be condensed into to three stages. The corporate creative: Spending 11 years at J. Walter Thompson (part of WPP) in London, creating famous and award-winning advertising campaigns for some of the world’s best loved brands, before moving to JWT San Francisco, during the height of the dotcom boom.

The creative nomad: Freelancing across Europe, with stints in London, Amsterdam and Athens. Helping set up a new design and marketing agency in Jersey, which included an agency acquisition. And, becoming Creative Director of an advertising and marketing agency in Edinburgh, which was part of Bob Geldof’s Ten Alps media empire.

The strategic consultant: Setting up his own brand consultancy to focus on his passion for brand creation, brand strategy and branding.

Today, Giles helps clients identify their unique DNA and how they can tell that story to become more relevant to their customers.

Every step in Giles’s career has seen him move to smaller and smaller companies, which has afforded him more and more strategic input on the business and its clients. Culminating in setting up his own consultancy and working predominately with other business owners. When the GC Index profiled Giles as a Strategist & Game Changer, this made complete sense of those choices. Go to GC Partner