What is it?

The entrepreneurial journey is exciting and open to all. But, it is demanding, requires a certain rigour and can profit greatly from coaching.

Here is the entrepreneurial approach that I meet very often in startups. Most of the time, the starting point is either a Technology push or Market pull: a beautiful technology that is responding to market needs that are poorly addressed.

Whether one starts from the technology or from the market need, the value proposition is then defined and the team needed to make everything work is constituted.

The result is the strategy

The result is the strategy and the organization needed to execute the business goals.

This entrepreneurial approach has the dual advantage of positioning the customer and their needs at the center of the company’s concerns and building on existing technological bricks to avoid future technological difficulties or impossibilities. This is commonly known as Product/Market Fit – managing what the technology can do and what the market wants!

But not forgetting that technology can do anything but is worth nothing without addressing the human impact.

Startup Cocktail entrepreneurial approach®

The most important thing is to be centered and aligned!
Here is my Startup Cocktail® Entrepreneurial approach which emphases focus on the team and allows to develop a harmonious business based on a solid team and a match between the rationale of the team and the value proposition of the business.

This process takes place in several phases:

  • Accompanying team members to find a shared meaning and define a common purpose
  • Validation of the value proposition according to the needs and expectations of the market
  • Alignment between what the team wants and what the market demands (iterative process)
  • Definition of strategy, organization and execution taking into account the needs of the business and the needs of the team.

The team takes precedence over the idea, the technology or the market. Being in agreement with “who we are” (the team) and “what we do” (business) develops trust, autonomy, responsibility, commitment and performance. And that gives meaning to our life!

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Michel Cezon entrepreneurial coach

Cogiteo uses several tools when coaching such as The GCIndex®, Process Communication Model® and Agile Profile® to provide hints on behaviours and capabilities and to grow self-awareness and confidence.

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