Masha Gurina – Independent Coach

Masha Gurina is an independent coach and a C-level expert advisor on brand strategy and growth.
The full portfolio of services includes creativity and innovation coaching for businesses, leadership coaching, advisory and consulting on building strong brands, and facilitating learning environments for individuals and teams through workshops and tailored coaching sessions.


Headquarters Germany

GCP LEVEL 1

1

Accredited GCologist

GCP LEVEL 2

2-5

Accredited GCologists

GCP LEVEL 3

6-10

Accredited GCologists

GCP LEVEL 4

11-20

Accredited GCologists

GCP LEVEL 5

21-50

Accredited GCologists

GCP LEVEL 6

51+

Accredited GCologists

WHY US

Masha Gurina’s approach is customer-centred, highly personalised and based on a distinctive blend of expertise. She draws upon a unique combination of multidisciplinary experiences as both seasoned business leader and award-winning choreographer.
 
As a coach and advisor, she partners with business leaders and their organisations to help them crystallise visions, create strong brands, find growth opportunities, innovate and promote creativity.
 
Masha uses a synthesis of techniques and methods she has collected during a life-long experience across various disciplines including corporate design, campaign creation, and choreography, among others. Her own approach to coaching creativity (Human AI Creativity Lab) is based on a passionate believe that creativity is a fundamental human skill essential for survival in any technological age. This method combines design thinking and improvisation theatre techniques. It is designed to help individuals and teams develop core creativity skills and make creativity integral to company cultures. Yes, creativity can be developed, and no, creativity is not a divine gift!

The impact of this work includes:

- Enhanced ability to see and pursue new opportunities across different business areas.
- Overcome stagnation and develop new ways of thinking, working, and collaborating.
- Break functional silos and create synergies.
- Develop the inner ability to change and innovate.
- Use technology in smart ways.

Masha has extensive experience working with diverse groups of clients and collaborators. Fluent in English, Spanish, German and Ukrainian and with high cultural competency, she is adept at grasping the context and goals of the companies and individuals she partners with and build the bridges required to realise them.

GCP SPECIALISATIONS

  • Innovation Programmes
  • Leadership Coaching & Development
  • Marketing & Branding
  • Sales & Growth
  • Performance Mgmt & Sucession Planning
  • Team Impact Development
  • Young People Development

OUR GCOLOGISTS