The Covid-19 pandemic had a massive effect on the recruitment industry. Talent Brand, a South African based talent acquisition company, had to do something quickly to reinvent itself in order to survive.

They worked with GC Partner, 33 Emeralds, and used insights from The GC Index® to help restructure and transform the business. This work saw them being named a GC Gems 2021 Finalist.

Talent Brand has successfully transitioned into a digital animation business, developing a whole new suite of service offerings whilst maintaining and strengthening talent acquisition capability.